For nearly ten years I’ve worked in the enterprise software space and had my fair share of experiences with various platforms that solve a number of business challenges from desktop to web based, extremely technical to non-technical, and flexible to completely rigid. I’ve implemented, managed, and sold software to every size company, be it small or Fortune 500, working with SAP, IHS, Enablon, SoFi, GaBi, EcoSys, and countless home-grown tools.
Based on my wide range of experience, B3 is one of the most unique and fascinating web-based B2B information platforms I’ve ever seen. This comes down to its fundamental pillars:
Data– There’s one thing our customers, prospects, and team would agree on: the amount of data we have in the platform is beyond comprehensive, it’s extraordinary. Off the shelf, we provide millions of data points on land parcels, wells, water rights, water quality and quantity, permits, and more for immediate access and analysis. We can also ingest client data into the platform, that can be completely private and proprietary- and it doesn’t have to be water or land focused. For example, we ingest data from various industry sectors including oil and gas, utilities, and engineering.
But it’s not just the data, it’s the way in which the data is collected and integrated. Our proprietary data collection system not only automatically pulls in information from multiple sources, but it continuously updates that data as it changes. Users don’t have to worry about out of date or incorrect information, or conducting the process of manual updates. The scale and nature of this system is something I’ve rarely seen in the software world.
Platform– As a web-based tool, it can be used in any modern browser. It’s fast, aesthetically pleasing, and displays information in a way that doesn’t overload a non-technical user, without limiting a technical user from drilling down into the details if desired. Through the various search functionalities, thousands of land and water data points are located and visualized instantly. The system also has its own reporting and analytics engine where users can save, load, and share projects instantly. B3 exceeds any checklist that an industry standard, enterprise software needs to meet for wide adoption. It’s built to scale by an incredibly experienced, dedicated and focused in-house development and data team- something that many other organizations would outsource abroad.
People– From my experience, the best business software makes tedious exercises automatic. The best software also comes from the brainchild of consulting organizations that have boots on the ground, solving real-world business issues. They gain an understanding of the roadblocks, challenges, and solutions that are impossible to obtain without real world experience. Because B3 comes from a tremendous amount of expertise, the platform is set up to solve real-world business challenges out of the box.
The first six weeks here have been a whirlwind of activity to share our excitement and create awareness. As an example, we attended Denver Startup Week (DSW). No, we weren’t sponsors. We didn’t have a bunch of free swag and super fancy marketing materials. We didn’t even have a table cloth! And while we could have easily procured those things, our team wanted to focus our time there on one thing- the product. We provided demonstrations from a monitor attached to a laptop, along with a wireless mouse on a spotty web connection. And with that bootstrapped setup, we generated tremendous buzz from business leaders, educators, job seekers and more that want to get involved because we are tackling problems that surround earth’s most precious resource. Something that is very hard to understand and visualize.
I can feel the momentum for B3 building at a rapid pace. We’re finding all types of new uses for the platform, which has allowed us to expand to serve larger organizations in the oil & gas, engineering, transportation, and utility sectors. We’re also expanding the type of data from water and land to any other information that supports informed, strategic decisions.